diff --git a/README.md b/README.md
index 2f2e97c..856e9a1 100644
--- a/README.md
+++ b/README.md
@@ -7,7 +7,7 @@ Contents
 ## Introduction
 *Shitbox* is inspired by the project [busybox](https://busybox.net/) but with a
 much more limited scope. While Busybox aims to be "*The swiss army knife of
-embedded linux*" you can think of shitbox as being more like "*The Harbor Freight
+embedded linux*" you can think of shitbox as being more like "*The box store
 multi tool of embedded linux*".
 
 All joking aside the utilities which are present function mostly as expected and
diff --git a/src/cmd/shitbox/mod.rs b/src/cmd/shitbox/mod.rs
index bf2d769..32f7837 100644
--- a/src/cmd/shitbox/mod.rs
+++ b/src/cmd/shitbox/mod.rs
@@ -45,7 +45,7 @@ impl Cmd for Shitbox {
             s
         };
         Command::new(self.name)
-            .about("The Harbor Freight multitool of embedded Linux")
+            .about("The box store multitool of embedded Linux")
             .version(env!("CARGO_PKG_VERSION"))
             .propagate_version(true)
             .arg_required_else_help(true)